-
Family Influence on Consumer Behavior
Read More: Family Influence on Consumer BehaviorFamily shapes what we buy. Most purchases take place at the level of the entire household instead of singularly. When parents see their kids…
-
Consumer Involvement in Consumer Behavior
Read More: Consumer Involvement in Consumer BehaviorA brand succeeds when it asks for customer engagement because it creates an authentic connection with people. When you let consumers get involved in…
-
5 Surrogate Advertising Examples
Read More: 5 Surrogate Advertising ExamplesYou must have noticed how soda commercials show themselves with a sensation that resembles alcoholic advertisements. You have also seen a mineral water brand…
-
Consumer Behaviour Models
Read More: Consumer Behaviour ModelsConsumer preferences undergo continuous changes in our times so understanding the entire buying route becomes an essential necessity for business success. Consumer behavior models…
-
What is Advertising: its Roles, Types and Importance?
Read More: What is Advertising: its Roles, Types and Importance?The purpose of advertising process exists to encourage consumers to follow specific commands such as making purchases of products or services. The regulated form…
-
Guide to Sales Management: Meaning, Functions, and More
Read More: Guide to Sales Management: Meaning, Functions, and MoreA business organization’s personal selling operations require management through planning then follow with organization while directing activities and final control stages. The field includes…