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Shoolini Online MBA with Specialization in Digital Marketing in Online Mode

Join Shoolini University's MBA with Specialization in Digital Marketing program, a fully online two-year journey crafted to transform ambitious professionals into strategic digital marketing leaders and brand management experts. This MBA with Specialization in Digital Marketing offers practical and relevant business education with hands-on training in industry-leading digital marketing tools and practices. Future digital marketers who enrol in this MBA with Specialization in Digital Marketing will gain a variety of analytical, strategic, creative, and digital marketing skills that will help them become successful business leaders in the digital marketing domain. Students pursuing this MBA with Specialization in Digital Marketing will master digital marketing for practitioners, integrated marketing communications, content marketing, and social media marketing while gaining expertise in customer relationship management (CRM), social media strategy, and brand management . Our curriculum is designed by digital marketing experts from top 1% companies, ensuring you're job-ready from day one.

  • Duration Icon Duration: 2 yrs
  • Degree Icon Degree: Fully Online MBA

Accelerate Your Digital Marketing Career. Join Shoolini's Online MBA in Digital Marketing

250+ Top Digital Marketing & Brand Management Companies Hiring Our Graduates

Unlock Career Opportunities at Multinational Companies.
Join the Elite Ranks of our MBA Alumni Network

"Higher Ed & Life Long Learning: The keys to unlock employee motivation and retention


In India, formal degrees define an individual's long-term career and social prospects. Thus Incentivizing lifelong learning taps into employees' intrinsic motivation.

Research shows that companies that encourage their employees' development through formal learning processes create a motivated workforce that is more likely to remain engaged and committed.

I am proud to state that our online programmes at Shoolini are truly amongst the best for industry readiness and overall personnel development."

"Mentored by world-class academicians and leading industry professionals from Mckinsey, Citibank, HSBC, PWC, IIMS, IITs, Stanford, ISB our Online Degree programs at Shoolini provide real skills and capabilities so critical in this era of lifelong learning."

Prof. Ashish Khosla

Co-founder & President Innovation
Shoolini University

Ex-Citibank, HSBC, Marico, UNB

Alum: IIM Calcutta, PEC

Why Choose the
SHOOLINI UNIVERSITY ONLINE MBA IN DIGITAL MARKETING?

Graduation Icon PAY AFTER PLACEMENT (INDIA ONLY):
India’s first Pay After Placement Online MBA lets you start your studies without upfront fees—pay only after you secure a job.

Clock Icon FLEXIBLE FOR WORKING PROFESSIONALS:
Ideal for working professionals with busy schedules, thanks to self-paced modules and live sessions. However, recent graduates can also pursue this Online MBA to enhance their career prospects.

Book Icon HIGH-QUALITY CURRICULUM:
Our Online MBA blends core management principles with modern business insights, curated by top academics and industry leaders.

MBA Student

Briefcase Icon INDUSTRY-RELEVANT LEARNING:
Gain practical skills through case studies, simulations, and capstone projects that prepare you for real-world business challenges.

Mentor Icon EXPERT FACULTY & MENTORSHIP:
Learn from experienced professors and industry mentors who provide personalized guidance throughout your Online MBA journey. Our faculty ensures you gain the right skills and knowledge needed to succeed in the Online MBA program and beyond.

Globe Icon GLOBAL NETWORKING OPPORTUNITIES:
Connect with peers and experts worldwide via virtual events, guest lectures, and collaborative projects.

Digital Marketing Curriculum: Master Industry-Leading Digital Marketing Skills

Our Online MBA in Digital Marketing curriculum is designed by digital marketing leaders from top global companies. Gain hands-on expertise in cutting-edge digital marketing strategies, content marketing, social media marketing, and brand management using industry-standard tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, HubSpot, Canva, and Mailchimp.

Semester III - Digital Marketing Specialization

1 Digital Marketing for Practitioners

Code: SOMB(M)1002 | Credits: 4

2 Integrated Marketing Communications

Code: SOMB(M)1003 | Credits: 4

3 Content Marketing

Code: SOMB(DM)1001 | Credits: 4

Semester IV - Digital Marketing Specialization

1 Customer Relationship Management (CRM)

Code: SOMB(DM)1002 | Credits: 4

2 Social Media Marketing and Strategy

Code: SOMB(DM)1003 | Credits: 4

3 Brand Management

Code: SOMB(DM)1004 | Credits: 4

*Subject can change according to Industry needs

Complement Your Digital Marketing MBA: Choose a Secondary Specialization

Our future-ready MBA subject areas are designed by leading industry experts from the world’s top 1% companies to help you succeed in a dynamic, fast-changing business landscape.

Marketing Management
Human Resource Management
Financial Management
Digital Marketing
Retail Management
Banking & Insurance
Operation & Supply Chain Management
IT Management
Tourism Management
Real Estate Management
Direct Selling Management
Data Science & Business Analytics
Agri Business Management
Biotechnology Management
Food Technology Management
Pharma & Health Care Management

Programs Outcomes

  • Utilize management principles to effectively address complex business issues.
  • Employ analytical and critical thinking to facilitate strategic decisions.
  • Demonstrate ethical leadership and a commitment to social responsibility.
  • Contribute to achieving corporate objectives with a focus on teamwork and collaborative efforts.
  • Harness innovative thinking to drive entrepreneurial initiatives and business growth.
  • Articulate ideas clearly and command respect through professional communication skills.

Digital Marketing Career Pathways: FROM DIGITAL MARKETER TO CMO

Launch your digital marketing career with our Online MBA in Digital Marketing. Explore high-demand digital marketing roles across content marketing, social media marketing, SEO/SEM, brand management, and digital strategy domains with competitive salaries and growth opportunities.

  • Digital Marketing Manager
  • Content Marketing Specialist
  • Social Media Marketing Manager
  • SEO/SEM Specialist
  • Brand Manager
  • Digital Strategy Manager
  • Marketing Automation Specialist
  • Digital Analytics Manager
  • Conversion Rate Optimization Specialist
  • Email Marketing Manager
  • Performance Marketing Manager
  • E-commerce Marketing Manager
  • Influencer Marketing Manager
  • Growth Marketing Manager
  • Digital Campaign Manager
  • Marketing Technology Manager
  • Customer Experience Manager
  • Digital Marketing Director
  • VP of Digital Marketing
  • Chief Marketing Officer (CMO)

Accreditations & Rankings

UGC entitled Online degrees

India's No 1 Pvt. University

#2 IN INDIA

Know Your Faculty

MBA Eligibility Details

Duration: 2 Years
Eligibility:
  • Passed Bachelor degree of minimum 3 years duration.
  • Obtained atleast 50% marks (45% marks in case of Candidates belonging to reserved category), 60% marks in case of International Students in the qualifying examination.
  • Reservation of seats as per government policies.
Please connect with Admission Counselor for more information.
Start Date: January 2026
Mode: Online

MBA Program Fee Structure
4 Semesters
Application Fee: ₹500*
Secure Your MBA Seat Today at Special Scholarship Rates
Limited Period offer. ADMISSIONS CLOSING SOON!
OFFER 1:
MBA
(with Pay After Placement Option)

Regular Fee ₹ 2,00,000
Scholarship Amount ₹50,000
Fee After Scholarship: ₹1,50,000
You save 25%
Fee per semester
₹ 30,000
Fee Payable before Placement: ₹ 1,20,000 ( 30,000 x 4)
Pay After Placement: ₹30,000
OFFER 2:
MBA
(Opt-out from Pay After Placement Option)

Regular Fees ₹2,00,000
Scholarship Amount ₹70,000
Fee After Scholarship: ₹1,30,000
You save 35%
Fee per semester
₹ 32,500
Fee Payable Schedule: Per Semester
(32,500 x 4)
Pay After Placement: N/A

Merit Scholarship Opportunities

  • Get a 10% scholarship if you scored more than 90% in Class 12 (UG entry) OR more than 90% in your UG degree (for PG admission).
  • One offer at a time: Merit scholarship cannot be combined with any other scholarship or special offer except discounts on Lump-sum & yearly payments.

Additional Discount Opportunities

  • Pay once, save more! Enjoy a 10% discount on your full course fee with a single payment.
  • Unlock extra savings! Get an additional 5% off when you pay your annual course fee in full.
  • Flexible payment options: No-interest EMI and loan options are available for the full course fee.
  • If you opt out from PAP you will get 20% discount.
*Application fee is Non-Refundable

International MBA Program Fee Structure
4 Semesters
Application Fee: $50*
Fee For Africa

Standard Fee $3,000
Scholarship Amount $1,200
Fee After Scholarship: $1,800
Fee per semester
$ 450

Excluding: South Africa, Egypt, Tunisia, Middle East Asia, South East Asia
Other Than Africa

Standard Fee $3,000
Scholarship Amount $1,000
Fee After Scholarship: $2,000
Fee per semester
$ 500

Including: South Africa, Egypt, Tunisia, Middle East Asia, South East Asia

Additional Discount Opportunities

  • Pay once, save more! Enjoy a 30% discount on your full course fee with a single payment.
  • Unlock extra savings! Get a 20% off when you pay your 1 year fee in Advance.
*Application fee is Non-Refundable

Shoolini MBA Jeeto Career Ki Race


INDIA'S NO.1 PRIVATE UNIVERSITY

Shoolini has been Ranked No.1 Private University in India by both QS and THE World University Rankings in 2023-24. Our Online Dregrees are designed to accelerate your career growth.

THE MOST AFFORDABLE ONLINE DEGREES

A Shoolini Online Degree is the best investment for your future without making a dent in your pocket. Our mission is to create the next generation of India's professionals by making high-quality business education accessible to everyone.

MASTERCLASSES WITH TOP 1% INDUSTRY LEADERS

Learn from the CEO's, CXO's and senior business leaders from the world's top 1% organisations like Mckinsey & Co, HSBC, Citi, IIM's, Stanford. Gain the latest industry insights and valuable skills to take your career to the next level.

BEST ONLINE LEARNING PLATFORM (LMS)

Our robust Learning Management System (LMS) is the best for interactive learning, enabling a seamless experience for flexible, convenient, and high-quality education.

Student Testimonial

"Learning was so easy with Shoolini Online! The interactive tools made studying fun, and the weekly live classes kept me engaged. The tests proctored by AI? without stress. S trongly suggest for flexible, excellent instruction!"

- Mehak Kochhar (MBA Student)

"Making the switch to Shoolini Online changed everything! Studying was enjoyable because to the Space QuizVenture and Snakes & Ladder games. Beyond my expectations were the creative learning approaches and the helpful faculty. Excellent choice for my schooling!"

- Sneha Randive (MBA, September 2023 Batch)

"I had financial ease thanks to Shoolini Online's Pay-After-Placement option. The hands-on instruction and industry expert mentoring were invaluable. An exceptionally vibrant virtual education platform that distinguishes Shoolini Online!"

- Sankalp Bhardwaj (MBA 1st semester)

"The online MBA program offered by Shoolini Online was my key to success in the classroom! My path was powered by in-person mentorship, gamified learning, and engaging live classes. My interest for online learning was sparked by Shoolini Online's methodology."

- Seema Devi (MBA)

"Good afternoon Divya Malhotra here , thankyou so much to all teachers.E learning is effective and powerful tool. It makes information easy to absorb and grasp a big thanks to all admin staff and teachers . For their efforts.."

- Divya Malhotra (MBA student)

"Learning is redefined by Shoolini Online. My success has been shaped by dynamic content, captivating live sessions, and excellent mentoring. Learning is made interesting and approachable by a vibrant community rather than just being an online course."

- Sambhuti Verma (MA English, September 2023 Batch)

"Shoolini University's online classes offer several advantages as they provide flexibility for students to access lectures and coursework from anywhere with an internet connection, allowing for a more personalized learning experience."

- Arti Verma (MBA student)

"Shoolini University is the best university for online MBA courses Easy Acces To Learning Tools Updated And Relevant Content Learn From Everywhere 24/7 Access To Resources Pocket Friendly "

- Kashif Raza (MBA student)

"Study without desire spoils the memory, and it retains nothing that it takes in. A university is just a group of buildings gathered around a library, but we're at shoolini University it's not a university. It is a dream place to me."

- Pankaj Sharma (MBA student)

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Course Of Study

  • Marketing Management
  • Organizational Behaviour
  • Financial Accounting
  • Entrepreneurship
  • Creativity Decoded
    • Open Elective
    • Digital and Technological Solutions
    • Functional English - 1
  • Human Resource Management
  • Financial Management
  • Career and Life Skills
  • Managerial Economics
  • Statistics for Management
    • Open Elective
    • Functional English - 2
    • Saying it with Presentation and Charts
    • Fundamentals of Direct Selling
  • Legal Aspects of Business
  • Major subject areas
  • Major subject areas
  • Minor subject areas
  • Storytelling with Data
    • Open Elective
  • Acing Interviews through AI
  • Introduction to Editing
  • Future Leader's Program
  • Sales Management
  • Major subject areas
  • Major subject areas
  • Minor subject areas
  • Capstone Project/ Internship
    • Open Elective
  • Critical Thinking & Problem Solving

FREE VALUE ADD-ONS

A UGC recognised online degree + Any one free value add-ons

Frequently Asked Questions

The Online MBA in Digital Marketing is a specialized program designed to develop expertise in digital marketing strategy, content marketing, social media marketing, SEO/SEM, brand management, and digital analytics. This specialization prepares you for leadership roles in digital marketing across various industries including e-commerce, technology, advertising, media, and consumer goods.


Semester III:

  • Digital Marketing for Practitioners (Code: SOMB(M)1002 | Credits: 4)
  • Integrated Marketing Communications (Code: SOMB(M)1003 | Credits: 4)
  • Content Marketing (Code: SOMB(DM)1001 | Credits: 4)

    • Semester IV:

  • Customer Relationship Management (CRM) (Code: SOMB(DM)1002 | Credits: 4)
  • Social Media Marketing and Strategy (Code: SOMB(DM)1003 | Credits: 4)
  • Brand Management (Code: SOMB(DM)1004 | Credits: 4)

    • No, prior digital marketing experience is not mandatory. The program is designed for both fresh graduates looking to build a career in digital marketing and working professionals seeking to transition into or advance within the digital marketing field. The curriculum covers fundamentals as well as advanced digital marketing concepts.


    Yes, you can choose Digital Marketing as either your primary or secondary specialization. Our MBA program allows you to select two specializations, enabling you to complement your digital marketing expertise with another area such as Finance, HR Management, Data Science & Business Analytics, or Marketing Management.


    When you apply for admission, get a Colour Scan of the original documents listed below and upload on the admissions portal.

  • Grade Sheet of Class X
  • Grade Sheet of Class XII
  • Grade Sheets of all Semesters of Bachelor's Degree / Consolidated Marksheet (Only for PG Programs)
  • Degree Certificate / Provisional Degree Certificate (Only for PG Programs)
  • Aadhar Card for Indian Nationals and a Passport for Foreign Nationals
  • Photocopy of Both Sides of Aadhar Card
  • Photocopy of Signature
  • Passport Size Photograph
  • Category Certificate (if student belongs to a minority community)
  • Bonafide Certificate (if student belongs to Himachal Pradesh)

    • Yes, Shoolini University is Entitled by UGC to offer MBA program through Online mode.


    Yes. The below UGC notification endorses this.

    UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:

    Degrees at undergraduate and postgraduate levels in conformity with UGC notification on Specification of Degrees, 2014, and postgraduate diplomas awarded through the Online mode by Higher Educational Institutions are recognised by the Commission under these regulations shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.


    Shoolini University will award the Degree.


    The semester system is followed.


    A complete Calendar with due dates and deadlines will be available on the Learning Management System (LMS).


    Yes. You can communicate during live sessions and through the LMS discussion forum/chat.


    Yes. You can access complete and personalised Self-Learning Material via the Learning Management System (LMS).


    Graduates of our Online MBA in Digital Marketing program can pursue various high-demand roles including Digital Marketing Manager, Content Marketing Specialist, Social Media Marketing Manager, SEO/SEM Specialist, Brand Manager, Digital Strategy Manager, Marketing Automation Specialist, Digital Analytics Manager, E-commerce Marketing Manager, and senior positions like Digital Marketing Director, VP of Digital Marketing, and Chief Marketing Officer (CMO).


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