Category: Marketing Management
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Product Differentiation in Monopolistic Competition: A Complete Guide
Read More: Product Differentiation in Monopolistic Competition: A Complete GuideMonopolistic competition is a market structure where many sellers offer similar but slightly different products. Each firm tries to stand out through product differentiation…
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Types of marketing information systems
Read More: Types of marketing information systemsBusinesses use many types of Marketing Information Systems (MIS) to collect, organize, and use data about their customers and the market. It combines data…
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Guide to Sales Management: Meaning, Functions, and More
Read More: Guide to Sales Management: Meaning, Functions, and MoreSales Management: A business organization’s personal selling operations require management through planning, and subsequently, organization, followed by directing activities, culminating in final control stages.…
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Finding Your Niche: A Guide to Market Segmentation That Works
Read More: Finding Your Niche: A Guide to Market Segmentation That WorksMarket segmentation is used by organizations as a method to split broad consumer markets into distinct groups according to shared demographics for better strategy…
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Why Your Business Needs a Marketing Information System
Read More: Why Your Business Needs a Marketing Information SystemOrganizations recognize the need of marketing information system to collect analyze market data for smart marketing choices. Through its connected systems an MIS collects all types…
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What is Marketing: Defining nature of marketing, Processes, and Strategic Significance
Read More: What is Marketing: Defining nature of marketing, Processes, and Strategic SignificanceWhat is Marketing? marketing means producing and distributing value to both consumers and our environment. The nature of marketing involves discovering existing demands and preferences before…