Author: Tanishk Singh
-
Family Influence on Consumer Behavior
Read More: Family Influence on Consumer BehaviorFamily influence on consumer behavior is a highly dynamic process. The majority of purchases are made by households rather than by lone individuals. Both…
-
Consumer Involvement in Consumer Behavior
Read More: Consumer Involvement in Consumer BehaviorA brand succeeds when it asks for consumer involvement because it creates an authentic connection with people. When you let consumers get involved in your…
-
5 Surrogate Advertising Examples
Read More: 5 Surrogate Advertising ExamplesYou must have noticed how soda commercials show themselves with a sensation that resembles alcoholic advertisements. Consequently you have also seen a mineral water…
-
Consumer Behaviour Models
Read More: Consumer Behaviour ModelsConsumer preferences undergo continuous changes in our times so understanding the entire buying route becomes an essential necessity for business success. Consumer behaviour models…
-
What is Marketing: Defining nature of marketing, Processes, and Strategic Significance
Read More: What is Marketing: Defining nature of marketing, Processes, and Strategic SignificanceWhat is Marketing? marketing means producing and distributing value to both consumers and our environment. The nature of marketing involves discovering existing demands and preferences before…
-
Online mba vs Regular mba: Which Is Right for You?
Read More: Online mba vs Regular mba: Which Is Right for You?Although Master of Business Administration has, for quite some time now, been considering a safe option for personal development, its obvious prestige, has for…